The Four E’s of Creating Successful Content

Nov 9, 2023

Templated emails, unimaginative blog posts, and prospects stuck under filing cabinets—the worlds of sales and marketing are full of them. We’ve all been on the receiving end of bland, spammy, or just plain irrelevant outreach. Don’t our customers deserve better content that connects?

We’ve gone out into the wild in search of bad communications in their natural habitat. After many weeks spent hiking through business headquarters, camping out in cubicles, and slogging through spam, we’ve come back with our observations on the worst offenders.

We’ve decided to compile all of our findings into the fabulous infographic below. Think of it as a mini “what not to do” guide.

But wait, that’s not all!

We’ve collected our top four tips and strategies to help you avoid making the same mistakes as the bad communicators we studied. We want to empower you to overcome ineffective outreach and inspire you to create content that connects with your audience and prospects.

By putting these 4 E’s into practice you’ll certainly be able to enchant your audience—not to mention build genuine, personal connections with customers and prospects alike.

Check out our infographic below and find out how you can take your content from interruptive to irresistible.

There’s no doubt about it—video helps you embrace the 4 E’s to deliver personalised experiences that really WOW your audience, and leave them wanting more.

You’ll be wowing prospects, and engaging your audiences by creating content that connects in no time.