There are many reasons why having a video on your website can help you but in particular it can be a powerful tool for improving your website’s SEO.
One of the biggest benefits of using video is that it can keep visitors on your site for longer. The longer people stay on your site, the more Google sees that your content is valuable and engaging. The more valuable and engaging your content is, the higher your search rankings will be. So, simply by adding a video to your site, you’re already giving your SEO a little boost.
But it’s not just about keeping people on your site for longer. Videos can also help you rank for specific keywords. By including relevant keywords in the title, description, and tags of your video, Google will have a better understanding of what your video is about and will be more likely to show it in search results for those keywords.
Another way videos can help with SEO is through backlinks. When your video is shared on other websites, it can bring additional traffic to your site and the links back to your site from other sites can also help to boost your search rankings. And let’s not forget about YouTube (remember Google owns it). So, if you optimize your videos on YouTube, you’ll increase your chances of appearing in both Google and YouTube search results.
So, if you’re not already using video, now is the time to start.