Elite fashion brand Balenciaga have long been known for pushing the boundaries, but their recent partnership with Fortnite had people puzzled. While it may seem a strange pairing, recently the likes of Gucci and Louis Vuitton have been embarking on a similar journey showcasing their brands on in-game avatars. With over 350 million registered users, this is a clever way to reach a huge untapped audience. Their launch included a slightly terrifying 3D billboard in London, New York and Tokyo…
